STRENGTHS, WEAKNESSES, OPPORTUNITIES AND THREATS ANALYSIS

Index of Section
Overall Land Use Residential Use
Transportation Business/Industrial/Commerical
Community Facilities Conserving Natural Resources
Miscellaneous  

During the updating process the Focus Group paticipated in a SWOT analysis of the township when comparing it to the various elements of the Comprehensive Plan. The information from this analysis was used by Urban Research and Development Corp. to develop the new Plan. It was also used by the Focus Group to challenge the draft Plans to be sure the points discussed were being addressed. The following is the data developed during the SWOT sessions.

Strengths, Weaknesses, Opportunities & Threats Analysis
Comprehensive Plan Element - Overall Land Use
Strengths
Weaknesses
• Planning and zoning for 52 years
• Codes governing land use
• Diverse land use
• Value of undeveloped land
• Having the developing EAHS recreational fields next to Rt 22

• Areas in northeast part of township and its relation to the traffic infrastructure on Tatamy and VanBuren Rds.
• Developers giving the poorest land for open space
• Recreation land being developed in the later phases of the project
Opportunities
Threats
• Open space in northern tier – to properly develop
• Redevelopment of some brownfield sites
• Value of undeveloped land
• Development of active adult communities
• Future redevelopment of Bethlehem Corp and/or Taylor Walton sites
• Freemansburg Ave – possible rezone to neighborhood commercial
• Looking at Palmer’s open space requirements – do we have enough?
• Trying to influence the new urbanization concept

• Value of undeveloped land
• How do we deal with properties that are becoming run-down
• As green space disappears it will hurt us in the future

Strengths, Weaknesses, Opportunities & Threats Analysis
Comprehensive Plan Element - Residential Use
Strengths
Weaknesses
• Affordable housing
• Diverse range of housing
• Broad range of housing types
• Good mix of residents

• Lack of housing for retired/active adults
• Substandard infrastructure in older areas of the township (substandard streets, stormwater runoff, etc)
• Lack of apartments
• Lack of housing for young professionals (apartment or townhouses)
• Not having less costly active senior housing facilities


Opportunities
Threats
Asking developers to connect neighborhoods  

Strengths, Weaknesses, Opportunities & Threats Analysis
Comprehensive Plan Element - Transportation
Strengths
Weaknesses
• Location near major highways
• Easy access to highways
• Good local roadways
• Main local roads are state owned
• Mass transportation
• Opening 33 to 78 has reduced the traffic on Freemansburg and Wm Penn

• Major local roads are state owned limiting what we can do
• Traffic
• Not having four lanes from Park Ave to township line
• State roads in township – speed limits to high
• Need to increase the width of Wm Penn
• Eventual need to improve Tatamy Rd. (Chrin development, Village at Mill Race, Industrial Park expansion)
• Not having an easy an more direct route to trucks into and out of the Palmer Industrial Park (opening Corriere Rd to 248)
• Northwood and Bushkill Drive intersection
• More direct route of getting to Shawnee School
• Bushkill Park Rd to Tatamy Rd intersection
• Lack of mass transportation
• Lack of park and ride lot


Opportunities
Threats
Main St. (Tatamy/Nazareth) interchange at Rt. 33 North end development impact on traffic in central part of township
• Development of Rt 33/248 area and its impact on traffic in Palmer


Strengths, Weaknesses, Opportunities & Threats Analysis
Comprehensive Plan Element - Business/Industrial/Commercial
Strengths
Weaknesses
• Near shopping facilities

Too much commercial in Palmer
• Lack of job creating light industries


Opportunities
Threats
Going after more light industry – how do we attract? – how do we market this? – development authority? – incentives? Shopping facilities in adjoining municipalities
• Over development of retail – too much of same stuff
• Lack of job creating light industries
• Large “box” type building in the northern section

Strengths, Weaknesses, Opportunities & Threats Analysis
Comprehensive Plan Element - Community Facilities both Physical & Support
Strengths
Weaknesses
• Township parks
• Public water and sewer/all utilities
• Police/Fire/EMS services
• Organized activities
• Churches throughout the community
• Palmer pool
• Palmer branch of library
• First class municipal complex
• AA, Rec. Board, summer programs
• Bike path
• Community gardens
• A number of higher education facilities in close proximity to township
• Recycling program infrastructure
• Waste hauling program
• Composting program
• Overall athletic programs

Library treated as an orphan by the main library
• Development impact on the schools
• Lack of active adult recreational programs/facilities
• Lack of athletic facilities to support programs (indoor)
• Don’t have enough meeting rooms for all the activities going on in the township
• Questionable park distribution throughout the township
• Being able to properly man an all volunteer fire department as the township continues to grow especially the consuming senior leadership tasks
• Increased vandalism in the parks


Opportunities
Threats
Potential to get public service facilities/equipment from developers in northern tier
• Library could be a large asset
• Utilizing the schools for activities during downtime
• Changing the Palmer Library into a specialty type library
• Look into developing a traffic impact fee structure

Declining volunteers for all organizations
• With more people gaining access to the Lehigh River is causing problems for emergency service – lack of access
• Development’s impact on schools
• Giving away our sewer capacity
• Current rate of growth is stressing our emergency services
• Lack of emergency service in the northern part of Palmer as development moves in that direction
• Volunteer fire department handling growth

Strengths, Weaknesses, Opportunities & Threats Analysis
Comprehensive Plan Element - Conserving Natural Resources
Strengths
Weaknesses
• Having the Bushkill, Schoeneck and Lehigh creeks and rivers passing through and around the township
• Township’s recycling program
• Natural areas

Sinkhole prone/active areas
• Lack of stormwater best management practices
• Minimal woodlands
• Natural areas not being protected
• Bushkill Creek poorly protected
• Water quality in the Schoeneck Creek
• Only 15% of Conservation/Recreation zoned areas are passive recreation
• Environmentally sensitive geological zone in northern part of Palmer
• People dumping in the natural areas especially near the water (organizational groups to clean-up?)

Opportunities
Threats
Lehigh River – recreational perspective
• Separating Conservation from Recreation as a zoning district
• Conservation protection through easements – donation of property – tax incentives
• Development of a formal plan to conserve trees along the Bushkill Creek
• Develop ordinances to require developers to pay special attention to trees when preparing land for development

Loss of open space in northern tier if not properly planned/developed
• Sinkholes impact on land use
• Stormwater discharge to the Bushkill
• Bushkill Creek poorly protected
• Lehigh River corridor needs to be protected from the loss of its natural features
• Direct stormwater discharge to the river and creeks

Strengths, Weaknesses, Opportunities & Threats Analysis
Comprehensive Plan Element - Miscellaneous
Strengths
Weaknesses
• Interested public
• Police involvement/caring
• Strong volunteers
• Active Lions and Kiwanis Clubs
• Low taxes and stability of taxes
• Active BIP
• Quality of life
• Low crime
• Citizens take pride in their property
• Access to health care facilities
• Great place to live
• Location in the Valley – closeness to major cities and attractions
• Community spirit
• Communication – Advisory Committee – Newsletter
• Township in good financial shape
• Government has been partisan
• Good reputation
• Closeness to airport

School district overcrowding
• Aging infrastructure
• Communications – Planning Commission not talking to other PCs
• Developers have done our planning versus township doing the planning
Opportunities
Threats
Sewer revenues from shopping facilities in Lower Nazareth
• Better communications with state, county and surrounding municipalities


Good quality of life attracts more people to share what we enjoy – over crowding
• Increased public service call volume
• With a increased need for services, due to growth, there could be a need for increased taxes
• Growth from NJ impact – taxes, land use restrictions, etc.
• Funding cuts in EMS